
Skip ahead 20 years.
Its noon on October 7, 2010 and the West 4th Street basketball courts in NYC are filled with twenty-somethings that clearly are not here for a slam-dunk contest. The crowd is jumbled in small groups, everyone refreshing their blackberries every four seconds to reread the same Twitter message that gathered them all there in the first place.
All of this was part of the Pee Wee Herman social media strategy aka his “comeback”.
The strategy was for Reuben to directly engage with his fans. His team conducted research to find out where his fans were virtually and where they hung out. Once the data was collected they utilized social media optimization to promote him on social networks like FourSquare, Facebook and Twitter.
To the surprise of MANY - it worked! This is a prime example of the power of social media.